Sonalika on the path of becoming a leading tractor brand

Chandigarh, September 21, 2015:Sonalika International Tractors Ltd. (ITL) the third largest tractor manufacturer of India organized a two day Leadershipretreat inChandigarh. The other meets were organized at Kolkata, Lucknow, Chandigarh and Bhopal in order to acknowledge the efforts of the team in bringing up the sales volume as well as assigning them with new responsibilities. The event celebrated the success of Sonalika tractors and the contribution of thededicated dealers and sales team helping Sonalika in reaching the desired heights. In the current year, Sonalika tractorsachieved 12% market share from the previous 10.4 % percent last year.


Speaking at the event, International Tractors Ltd, Executive DirectorMr. Raman Mittal said, "We achieved 12% of market share from 8% in a span of 4 years which means almost 50% growth. In fiscal year 2014-15 Sonalika become the no.3 player in the industry surpassing leading players. This is the result of our commitment towards the defined goal along with importance of time that we all have understood as a team. Goingforward from here we now are eyeing to cover 20% market share by 2020 and become the leader soon".


"Westarted the journey with lots of passion and self-belief keeping customer requirements at the center. Today Sonalika manufactures in-house engine transmission and hydraulic parts for its tractors and our products are manufactured with Zero defects.We, the third generation of the company are proud that very soon we will accomplish the dreams of our seniors."


A workshop on how to become a successful leader was also conducted byone of the renowned speaker on Human Resource Mr. D.K Bakshi which was followed by providing the dealers an opportunity to showcase their leadership qualities and problem solving ability. The identified leaders were thenacknowledged as 'Sonalika Tigers' who will from now onwards share the responsibility of realizing Sonalika's vision 2020.


On the leadership skill training Mr. Mittal further said, "In order to emerge as a leader one has to have passion towards the work and self-belief. Today we have the team which clearly wants something and believes in itself and believe in the organization in terms of their product prices and policies. We have formed a leadership board comprising of 20 people which includes all the HODs and the Zonal managers. This is a symbol of our faith in them. We are sure they will make best use of the opportunities and accomplish our vision of "Sonalika becoming No 1".


The event was successful at all the four zones by making the employees feel honored and infusing commitment in them for passionately executing management's vision. Altogether around 1000 numbers of people attended the conference at Chandigarh including dealers and teams from across Punjab and Haryana.



About Sonalika Tractors

Country's First heavy duty tractor manufacturer company Sonalika group was incorporated in 1995. Sonalika Group has become a renowned name in tractor manufacturing industry. The company is the proud manufacturer of the bestselling tractors between 20 HP to 110 HP. The tractors manufactured by Sonalika bear testimony to great performance, unmatched quality and higher reliability in the market because of their better pulling power, minimal fuel consumption, highest back up torque, Heavy duty component and low emission levels. The group has gained the position of an international brand as it exports products to over 80 countries in the world. The global recognition of Sonalika's growth has been highlighted by strategic partnership with leading International brands like Yanmar of Japan, a USD 5 billion company. Today it has more than 6 lakh satisfied customer globally. It is the first tractor company in India to get ISO: 14001 certification.

Originally Source : Perfect Relations