Luminous Water Technologies wins prestigious The Water Digest - Water Awards 2013-2014 for second consecutive year

Luminous Water Technologies has been awarded with two prestigious “The Water Digest – Water Awards for the year 2013-2014. Livpure Touch Plus, flagship product of Luminous Water Technologies wins The Water Digest, Water Awards 2013-2014 in association with UNESCO for ‘Innovative Domestic Water Purifier Best RO+UV+UF ’. Luminous Water Technologies has also been awarded as “The Fastest Growing Water Purifier Company.” The award function was held at Jaypee Vasant Continental. The Water Digest – Water Awards are supported by the Ministry of Water Resources and UNESCO. Within a year of its launch and despite of having other big players in the market, Luminous Water Technologies Pvt. Ltd has been chosen as the best amongst all in the field of water purification. Within 1.6 years from its launch Luminous Water Technologies sales surged by 5 times; hence it topped the chart and became the fastest growing RO Water purifier in the country which has been very well proved with “The Fastest Growing Water Purifier Company” award showered upon Luminous Water Technologies. The company has reached the heights beyond the company had planned, for its excellent water purification technologies and solutions in India. The company has direct service network where service is provided at doorstep of consumers now covers 785 locations PAN India.

Livepure Touch Plus is India’s first and only RO water purifier with Touch Technology. The product has been designed keeping in mind the requirement of a large section of society

Expressing the thrill and gladness on receiving the award, Mr. Rakesh Malhotra, Founder, SAR Group, said “It is a moment of immense pride and honor to receive such a prestigious award for the second consecutive year. We are extremely delighted that in just a short span of time we are awarded with three prestigious Water Digest Awards. This encourages us more to stand committed to take Livpure to newer heights for its excellent water purification technologies and solutions in India and to live truly to our slogan – SHUDH PAANI, SWASTHA BHARAT.I sincerely thank Water Digest and UNESCO for recognizing our efforts in the water purification industry. “



Talking of investments, Mr. Malhotra said, “The group is committed to invest Rs. 500crores to achieve Rs. 2000 crores sales by 2017 in the water purification and related industry. The entire investment is sourced from internal accruals and without any external debt/ equity. Out of the total corpus, Rs. 200 crores would be dedicated to manufacturing and R&D processes whereas Rs. 300 crores would be invested in engaging the consumers with the Livpure Brand experience and real-time touch points to experience Quality , Service with Innovative solutions to their problems.”



On the manufacturing front, a scalable capacity of 20000 units per month is already on the roll. The vision is to make the company No. 1 player in water purifier segment by 2017.

Originally Source : Kulbir Singh Kalsi